Job Description 16: Chief Operations Officer

The primary responsibility of the Chief Operations Officer (COO) is the day-to-day oversight of agency processes. S(he) typically reports directly to the Chief Executive Officer (CEO) and works closely with…

Smile… and listen.

Reaction |rēˈakSHən| A mode of thinking or behaving that is deliberately different from previous modes of thought and behavior While a Traffic Manager, I was exposed to a wide range of…

What's on tap for CurrentTrack?

As alluded to in my last blog post, we are currently in the development phase of an ambitious redesign of our project management system, CurrentTrack®. Our plan is to emphasize the…

Divide and Conquer

At some point in an agency's future, exponential growth will (hopefully) become a factor. With an increased workload comes the need for a second Traffic Manager. S(he) is either equal…

CurrentTrack Redesign Update

When the Developware team came together at the end of 2012 to discuss our plans for the coming year, we reached a consensus that an interface refresh should be a…

The Ad Agency of *Name*, *Name* and *Name*

Advertising, an industry in a constant state of flux, has mostly gotten away from the last name on the door naming conventions of the past. Instead, modern agencies are opting…

Beware of pitfalls.

I've noticed an increase lately in the number of agencies allowing their Account Executives (AEs) to serve as their own "traffic managers." By this I mean they're allowed to open…

Well, the Telephone was Ringing

Recently, I took a call from a new client who, at the start of our conversation, mentioned how pleased she was to always get a live body on the phone…

Whose house? In-house!

Lately, we've noticed an uptick in interest in CurrentTrack® from in-house marketing departments. Traditionally, our goal has been to serve small- to medium-sized ad agencies and creative services firms. In response to…

I was a border collie in a previous life.

At some point in your life, you’ve undoubtedly been asked the question, “If you were a dog, what kind of dog would you be?” You may even have felt a…

It's the End of the Year As We Know It

We're just about ready to put a bow on 2012. It's been a full and productive year for us at Developware. We've added new clients, increased our staff and rolled…

A few Thoughts on the Season of Giving

This is it, we're in the midst of holiday season upheaval. We see signs of its arrival earlier each year. Now, you can pick up new Christmas lights on the…