Evaluating an Employee
An employee evaluation is an important tool for gauging performance within the agency. Typically, the employee’s direct supervisor (or a more senior manager) is responsible for evaluating an individual. The…
What’s on tap for CurrentTrack?
As alluded to in my last blog post, we are currently in the development phase of an ambitious redesign of our project management system, CurrentTrack®. Our plan is to emphasize the…
CurrentTrack Redesign Update
When the Developware team came together at the end of 2012 to discuss our plans for the coming year, we reached a consensus that an interface refresh should be a…
The Ad Agency of *Name*, *Name* and *Name*
Advertising, an industry in a constant state of flux, has mostly gotten away from the last name on the door naming conventions of the past. Instead, modern agencies are opting…
Beware of pitfalls.
I've noticed an increase lately in the number of agencies allowing their Account Executives (AEs) to serve as their own "traffic managers." By this I mean they're allowed to open…
Whose house? In-house!
Lately, we've noticed an uptick in interest in CurrentTrack® from in-house marketing departments. Traditionally, our goal has been to serve small- to medium-sized ad agencies and creative services firms. In response to…
It’s the End of the Year As We Know It
We're just about ready to put a bow on 2012. It's been a full and productive year for us at Developware. We've added new clients, increased our staff and rolled…
A few Thoughts on the Season of Giving
This is it, we're in the midst of holiday season upheaval. We see signs of its arrival earlier each year. Now, you can pick up new Christmas lights on the…
“Stop. Hey, what’s that sound?”
Have you taken a moment to listen to your clients lately? It's a fact of life that, at some point, you won't be able to give a client the attention…
“Do you have your pilot license?”
"The 'helicopter quality:' The ability to look at facts and problems from an overall viewpoint." -- David Ogilvy, founder, Ogilvy & Mather I love this definition. I think it describes the…