Clearly defined roles among team members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying roles that should remain static.
The primary responsibility of the Web Developer (WD) is to aid in the production of interactive advertising and marketing campaigns. S/he also supports the existing infrastructure of the agency and aids in the development of new technologies.
The WD generally works as a team with a designated Art Director (AD) and copywriter or receives written copy and places it within a specific form of advertising. S/he reports directly to the Chief Technology Officer (CTO) and/or Creative Director (CD).
• Attends daily production meeting
• Designs creative materials according to instruction provided by AD and/or CD
• Helps determine how materials can best be digitally optimized, presented for the web
• Assists with and understands relational databases
• Meets with account service (AS) to ensure campaign consistency across all interactive media
• Performs extensive testing of web applications
• Collaborates with AD, CD on design elements and outside sources
• Understands architecture of client server and Internet systems
• Tests creative for functionality across various browsers, resolutions
• Alerts CTO, AS and Traffic Manager if deadlines cannot be met
• Possesses a working knowledge of programming technologies
• Identifies possible application deficiencies; recommends solutions
• Proactively seeks opportunities for continuing education
• Makes text corrections to interactive materials (as requested)
• Possesses strong visual, verbal communications skills
• Submits a daily Time Sheet detailing work execution