The primary responsibility of the Jr. Copywriter (JCW) is to aid in the development and production of effective advertising campaigns. S/he works closely with the Copywriter (CW) and a designated Art Director (AD) to develop concepts into a specific form of advertising (e.g. web site, print ad, storyboard, billboard, direct mail, etc.).
The Jr. Copywriter reports directly to the CW.
Responsibilities:
• Attends daily (or weekly) production meeting
• Brainstorms with CW, AD, other team members regarding campaign concepts
• Writes copy according to instruction provided by CW or Account Executive
• Assists with writing of press releases
• Presents ideas to internal colleagues
• Gains an understanding of client’s target audience, competitive landscape
• Attends audio recording sessions (as requested)
• Alerts CW, Traffic Manager if deadlines cannot be met
• Works with CW to maintain client and agency text style templates
• Reviews all copy with CW before being routed to AD for layout
• Alerts CW, Traffic Manager if deadlines cannot be met
• Makes text corrections to creative materials (e.g. scripts, storyboards)(as requested)
• Reviews assigned project proofs before being routed to outside vendors
• Submits a daily Time Sheet detailing work execution
• Develops the skills necessary to advance to the position of Copywriter