Clearly defined roles among ad agency (and other creative service firm) members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying roles that should remain static.
Over the coming days, I’ll begin posting a series of recommended job descriptions for key agency roles, including:
- President
- COO
- Traffic Manager
- Account Executive
- Account Coordinator
- Creative Director
- Copywriter
- Art Director
- Production Artist
- Web Developer
- Print Production Manager
- Media Buyer
- Accounting Manager
I hope you’ll find this information helpful as you move into the 2010 business year, and toward improved workflow efficiency!