What’s the Best Way to Track Time?
First and foremost, it should be noted that “best” is a relative term. The best way for you might not be the best way for someone else. You’ll need to…
Traffic Manager or Project Manager?
Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there's a distinct and important difference between the two. On the surface level, it seems that…
Creative Agencies & Retainers: 4 Mistakes To Avoid
On paper, retainer agreements between clients and creative agencies seem like a win-win. The client can more easily plan their marketing budget, and the agency has a guaranteed steady source…
Is the role of Traffic Manager disappearing?
Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role…
From Babe Ruth to 1s and 0s
This year my grandmother turned 95 years old. Wow, 95 years old. A lot has changed in the world of advertising, since the day my grandmother was born, in the…
It’s time to change.
Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work,…
Traffic your community.
It’s 3:21 a.m (EST) and I’m awake. I’m WIDE AWAKE, having drifted blissfully off to sleep a mere four hours ago. For whatever reason, my mind has immediately gone toward The…
How do I traffic social media projects?
In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the…
The Ad Agency of *Name*, *Name* and *Name*
Advertising, an industry in a constant state of flux, has mostly gotten away from the last name on the door naming conventions of the past. Instead, modern agencies are opting…
Whose house? In-house!
Lately, we've noticed an uptick in interest in CurrentTrack® from in-house marketing departments. Traditionally, our goal has been to serve small- to medium-sized ad agencies and creative services firms. In response to…