Divide and Conquer
At some point in an agency's future, exponential growth will (hopefully) become a factor. With an increased workload comes the need for a second Traffic Manager. S(he) is either equal…
Whose house? In-house!
Lately, we've noticed an uptick in interest in CurrentTrack® from in-house marketing departments. Traditionally, our goal has been to serve small- to medium-sized ad agencies and creative services firms. In response to…
I was a border collie in a previous life.
At some point in your life, you’ve undoubtedly been asked the question, “If you were a dog, what kind of dog would you be?” You may even have felt a…
Traffic Supervisor, Manager or Assistant?
If you work at a large advertising agency or in-house creative department, you might be privileged enough to have multiple Traffic Managers. A three-tiered traffic or workflow system often has…
“Laptop, please.”
My best friend is a Traffic Manager at Current360, a 45+ employee agency, here in Louisville, KY. While at lunch, yesterday, she was telling me about her request of HR for…
Making the Workflow Pieces Fit.
A CurrentTrack® client that I work closely with recently merged with a smaller ad agency located out-of-state. While the prospects of gaining new team members and growing each client base…
“Tell ’em that it’s human nature.”
Traffic managers serve a critical role in creative service firms. Companies would otherwise drown in a sea of deadlines, personality conflicts and general disorder if it weren't for the diligence…
The Importance of a Traffic System
The goal of any Traffic Department, whether within an advertising agency, design firm or public relations organization, is to increase efficiency and profitability. This can only be accomplished through the…
Feelin’ the love
Have you given your Traffic Manager a hug today? Perhaps you should. Without an effective traffic management infrastructure in place -- both systems and personnel -- how would projects make…
“What’s my motivation?”
Today I scared the you-know-what out of my co-worker. While finalizing the 2012 budget for our company, I mistakenly quoted his salary as being considerably lower than what he’s currently…