The primary goal of the Traffic Department is to increase agency efficiency. Its Manager must effectively monitor jobs, improve communication and ensure workflow consistency. As Sandra Claudio, former Traffic Manager…
Have you ever heard the saying, “You can catch more flies with honey than with vinegar?” The American Heritage® New Dictionary of Cultural Literacy interprets the adage as meaning, “You…
As a Traffic Manger, I've often been described as, "anal-retentive." I've always accepted this to simply mean that I'm "overly attentive to detail,” in a good way. A quick on…
Around the globe, ad agencies continue to appear, grow, disappear, re-appear, and everything in between. The 2002 US Census, under category 5418 (Advertising & Related Services) sites 38,058 establishments. Wow...…
Why isn’t there more ad agency traffic (aka “workflow”) information out there? It’s simple, really -- Traffic Managers are too busy putting out fires to write anything down! Don’t get…
Traffic who? I'm troubled by the lack of "traffic" information on the Net. I'm not talking about stoplights or how many people walk the frozen foods aisle versus greeting cards.…