“I can’t ‘make’ them use the system.”
If you’re the Traffic Manager, you’re in an empowered position. IF, that is, the Principal(s) within your agency fully support you in your role. Yes, you can. Throughout the years,…
Workflow and the Creative Department
In addition to relying on the agency's web-based project management system for a real-time to do list, there are several things creatives can do to help ensure work doesn't fall through the cracks.
Account Service: Your Impact on Workflow
Regardless of which web-based workflow management system your agency is currently using — I'd be remiss if I didn't include a shameless plug for CurrentTrack® here — there are a…
Traffic, “shmaffic”… who needs it anyway?
The goal of any Traffic Department, whether in an ad agency, design or PR firm, is to increase efficiency and, ultimately, profitability. The core competency of creative outlets is not…
Please raise your right hand…
… and repeat after me. “I pledge allegiance to my time sheet, and to the satisfied Traffic Manager in which it stands, one web-based agency system, under deadline, with workflow management and…
You’d make a great Traffic Manager!
Because you’re so... … in tune with what this agency needs.… knowledgeable of agency processes.… attentive to detail.… good at prioritizing things.… personable.… persistent (in a good way).… willing to…
How to Handle Employees Circumventing the System
You need all employees to be compliant with workflow system use. But, as we know, it’s not always easy to make people do things they don’t want to do.
The Importance of Proofreading
In a digital world in which the majority of communication occurs over the Internet, via emails, websites, instant messengers, articles, and more, perfectly edited and succinct text is the only acceptable option.
Four Ways to Improve as a Traffic Manager
If you’re determined to continually grow as a Traffic Manager, there are always new practices and tools that can make your job better.
Tracking ALL Job and Client Progress
Although the title of this post might seem obvious, have you ever stopped to ponder the value of knowing every little detail as they pertain to client projects and progress?…
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