Proofreading 101.
Proofreading, the process of reviewing text (and images) via either a paper hard copy or in an electronic format, is an invaluable step in the workflow process. Failure to check…
“The Wheels on the Bus go...
... round and round, round and round, round and round.” My apologies. Now you’re going to have that song stuck in your head all day. Like the wheels on the bus,…
The Critical Path
When a project enters your agency, it begins to move along a critical path, or timeline. Initial, interim and delivery dates are carefully established. This allows for more realistic prioritization…
“What’s in a name?”
Every month, I literally work with hundreds of agencies. I surf their web sites, learn more about their teams and scope of business, and welcome many to the “Traffic Patterns”…
"Go straighten up your room!"
We’re taught, from a very young age, to be organized. For some, the lessons are reflected well into adulthood. For others, well, “Where did I put my next thought?” Oh,…
"When do you need this?" "Yesterday."
Ideally, a new project "walks through the door" and a job number is assigned by the Traffic Manager. A Workback Schedule is then compiled, serving as a timing guide for…
“Can I get you a cup of coffee?”
This morning, on the way to work, I stopped in my favorite coffee shop – La Vida Java at Westport Village. The owner rang up my order and then added…
"I have hat hair."
How many hats do you wear on a daily basis? I recently attended the Second Wind Network seminar, “Certified Account Executive College” in Chicago, IL. During one of the many…
"I'm right." "No, I'm right."
The world of advertising has a long and interesting past; 3000s BC. Volney B. Palmer first set up shop as an advertising agent in Philadelphia, PA, in 1841. I imagine,…
"Great Groups Ship."
Years ago, while still getting my feet wet in the realm of traffic management, the President of the ad agency I worked for shared with me an excerpt from the…
“Have you hugged your Traffic Manager today?”
Traffic Managers work hard. Period. As is the case with any employee, it’s important to recognize the accomplishments and contributions of your Traffic Manager on a regular basis. Think about…
Working in a glass house.
I recently read an article written by Phil Johnson titled, "Will Twitter Disrupt Your Business... or Enhance it?" In the final paragraph, he raises a profound point. ".... Much of…