Job Description 1: Account Executive
Clearly defined roles among team members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying roles that should remain static. The…
“Who does what around here, anyway?”
Clearly defined roles among ad agency (and other creative service firm) members are imperative for efficient workflow. While employee responsibilities often cross over several areas, there are a few underlying…
“I resolve….”
It's that time again. The time of year when agencies resolve to "get organized" and do things differently in the coming year. The quest for organization is by no means…
“Red pen? Check.” “Ego? In check.”
While in my traffic manager infancy, I was asked to proof a web site the agency had been programming. I diligently clicked each link, printed the pages, marked them up…
Proofreading 101.
Proofreading, the process of reviewing text (and images) via either a paper hard copy or in an electronic format, is an invaluable step in the workflow process. Failure to check…
“The Wheels on the Bus go…
... round and round, round and round, round and round.” My apologies. Now you’re going to have that song stuck in your head all day. Like the wheels on the bus,…
The Critical Path
When a project enters your agency, it begins to move along a critical path, or timeline. Initial, interim and delivery dates are carefully established. This allows for more realistic prioritization…
“What’s in a name?”
Every month, I literally work with hundreds of agencies. I surf their web sites, learn more about their teams and scope of business, and welcome many to the “Traffic Patterns”…
“Go straighten up your room!”
We’re taught, from a very young age, to be organized. For some, the lessons are reflected well into adulthood. For others, well, “Where did I put my next thought?” Oh,…
“When do you need this?” “Yesterday.”
Ideally, a new project "walks through the door" and a job number is assigned by the Traffic Manager. A Workback Schedule is then compiled, serving as a timing guide for…