Listen first, then talk.
"My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry." -- James 1:19 (NIV) I recently read this verse during my weekly…
“How do I traffic a millennial?”
A co-worker recently shared a USA Today article with me regarding the millennial ("Gen Y") population segment. The article, based on interviews with various millennials, reaffirmed what I'd already suspected…
What’s the objective?
When searching for a workflow management system, be it web-based or hosted, two objectives should be considered -- It should accommodate and foster growth within your agency, and make information available,…
Job Description 16: Chief Operations Officer
The primary responsibility of the Chief Operations Officer (COO) is the day-to-day oversight of agency processes. S(he) typically reports directly to the Chief Executive Officer (CEO) and works closely with…
Smile… and listen.
Reaction |rēˈakSHən| A mode of thinking or behaving that is deliberately different from previous modes of thought and behavior While a Traffic Manager, I was exposed to a wide range of…
Divide and Conquer
At some point in an agency's future, exponential growth will (hopefully) become a factor. With an increased workload comes the need for a second Traffic Manager. S(he) is either equal…
Beware of pitfalls.
I've noticed an increase lately in the number of agencies allowing their Account Executives (AEs) to serve as their own "traffic managers." By this I mean they're allowed to open…
I was a border collie in a previous life.
At some point in your life, you’ve undoubtedly been asked the question, “If you were a dog, what kind of dog would you be?” You may even have felt a…
Traffic Supervisor, Manager or Assistant?
If you work at a large advertising agency or in-house creative department, you might be privileged enough to have multiple Traffic Managers. A three-tiered traffic or workflow system often has…
“Laptop, please.”
My best friend is a Traffic Manager at Current360, a 45+ employee agency, here in Louisville, KY. While at lunch, yesterday, she was telling me about her request of HR for…