Traffic Manager or Project Manager?
Traffic Managers and Project Managers They both manage people and deadlines, right? True, but there's a distinct and important difference between the two. On the surface level, it seems that…
Six Questions to Ask Yourself When Creating an Estimate
Production Estimates. Love them or hate them, they’re an important part of a job’s lifecycle. If you’ll recall, a Production Estimate is a detailed breakdown of the production costs associated…
Empower Your Traffic Manager
Lisa Schardein, guest blogger Our Traffic Manager is a VIP in our business culture. She keeps all the projects moving toward the finish line and coordinates everyone’s workload. That’s a…
Workflow and Employee Turnover
“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to…
From Babe Ruth to 1s and 0s
This year my grandmother turned 95 years old. Wow, 95 years old. A lot has changed in the world of advertising, since the day my grandmother was born, in the…
It’s 2015.
Where did 2014 go? If you’re like me, you made a list of resolutions, at the end of last year, that you fully intended to stick with throughout 2015. It’s…
It’s time to change.
Change is hard. I’ll be the first to admit it. For weeks, months, even years, you grow accustomed to a certain way of doing things, whether at home or work,…
How do I traffic social media projects?
In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the…
Left or Right Brain? Both.
The human brain is divided into two distinct cerebral hemispheres — left and right. Scientists have long contended that each side possesses certain characteristics. The left side of the brain is…
Listen first, then talk.
"My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry." -- James 1:19 (NIV) I recently read this verse during my weekly…