“Be so good they can’t ignore you.”
Steve Martin summed it up quite well, in my opinion — “Be so good they can’t ignore you.” I think this applies to the role of the Traffic Manager. Think about it…
Paper Time Sheets and Passing Notes
Lisa Schardein, guest blogger I’m about to celebrate 20 years at Current360 and we have come a long way from where we were when I first came on board. We used…
Workflow and Employee Turnover
“Susan is leaving the agency. Her last day is Friday.” As a Traffic Manager, these words send shivers down my spine. [Even worse is a phrase like, “We regret to…
The morning JOLT.
When I first entered the field of traffic management, the agency I joined held a production meeting first thing every Monday morning. All employees were required to attend. As our…
It’s 2014… time to get organized!
It’s 2014. Has your agency resolved to “get organized” and do things differently this year? A critical step when organizing your agency is implementing a project management system. It should be user-friendly…
How do I traffic social media projects?
In June of 2009, I wrote a blog post regarding the importance of compiling Project Scheduling Guidelines titled, “When do you need this?” “Yesterday.” The Guidelines I shared focused on the…
Divide and Conquer
At some point in an agency's future, exponential growth will (hopefully) become a factor. With an increased workload comes the need for a second Traffic Manager. S(he) is either equal…
Making the Workflow Pieces Fit.
A CurrentTrack® client that I work closely with recently merged with a smaller ad agency located out-of-state. While the prospects of gaining new team members and growing each client base…