Creative Agencies & Retainers: 4 Mistakes To Avoid
On paper, retainer agreements between clients and creative agencies seem like a win-win. The client can more easily plan their marketing budget, and the agency has a guaranteed steady source…
How to Motivate Employees to Fill Out Time Sheets
As a Traffic Manager, employees who are reluctant to fill out Time Sheets likely boggle your mind. Time Sheets allow agencies to bill clients. And if the agency doesn’t get…
Making the Case for Traffic Management
Change is difficult for most people. If you’ve been trying to establish a traffic management position or integrate ad agency software in your office, you may be fighting an uphill…
5 GIFs You’ll Understand If You’re A Traffic Manager
Traffic Managers are type-A personalities, and we get invested in our jobs. Because if it’s worth doing, it’s worth doing right. Sometimes we feel a little (and a lot) overwhelmed.…
7 Signs You’d Make a Great Traffic Manager
It takes a unique soul to be a good Traffic Manager. You’ve got to be an excellent self-starter, and it helps to have a strong type-A personality. Sound like you?…
Six Questions to Ask Yourself When Creating an Estimate
Production Estimates. Love them or hate them, they’re an important part of a job’s lifecycle. If you’ll recall, a Production Estimate is a detailed breakdown of the production costs associated…
Traffic Patterns Post #100 and Counting!
What better way to celebrate our 100th "Traffic Patterns" blog post than to look back on a few of our favorites? Please, by all means, share your thoughts as you…
Is the role of Traffic Manager disappearing?
Not long ago, I attended a Second Wind seminar in Chicago, IL. The seminar was geared toward account service people and the question was posed, “Do you think the role…
How effective is your communication process?
While recently cleaning out the archives on our server, I came across a blog post that, unfortunately, hadn’t yet found its way online. It’s never too late to share your…
How do you initiate jobs?
"The Client Contact Report is one of the single most important pieces of communication you'll produce as an Account Executive." — Laurie Mikes, Second Wind I couldn’t agree more. The Client Contact…